Syd Wick

Art Director • Producer 

Tile: Don't Lose Your Ticket to Life

Problem

How can we effectively portray Tile as the necessity that it is?

Idea

Misplace your items, miss out on your life.

Solution

Cell phones, keys, and TV remotes are essential to a fulfilling lifestyle. Let's highlight Tile by showing how disruptive it is to lose said items... in a very theatrical way.

Role

Art Director

Awards

AAF Greater Flint Silver Addy

Ft. in Clio's Ads of the World

The Call

A young Copywriter has just landed an over-the-phone interview with her dream agency. But all hell breaks loose when her phone is nowhere to be found.

The Drive

A soon-to-be father needs to get to the hospital to support his wife in labor. Too bad he can't find his car keys.

The Big Game

It’s Super Bowl Sunday and Calvin is hosting the biggest party on the block. But things go south when he can't find the coveted TV remote.