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Syd Wick


Tile: Don't Lose Your Ticket to Life


How can we effectively portray Tile as the necessity that it is?


Misplace your items, miss out on your life.


Cell phones, keys, and TV remotes are essential to a fulfilling lifestyle. Let's highlight Tile by showing how disruptive it is to lose said items... in a very theatrical way.


Art Director


AAF Greater Flint Silver Addy

Ft. in Clio's Ads of the World

The Call

A young Copywriter has just landed an over-the-phone interview with her dream agency. But all hell breaks loose when her phone is nowhere to be found.

The Drive

A soon-to-be father needs to get to the hospital to support his wife in labor. Too bad he can't find his car keys.

The Big Game

It’s Super Bowl Sunday and Calvin is hosting the biggest party on the block. But things go south when he can't find the coveted TV remote.

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